Cubicle Co-Working Space
All Case Studies
Cubicle Co-Working Space·Co-Working / Commercial Real Estate

From 3 Bookings to Full Capacity in 60 Days

Meta AdsLead GenerationEvent MarketingCreative Strategy

25+

Bookings in 60 Days

600+

Event Participants

<60 days

Time to Full Capacity

3 bookings to 25+ and full capacity, in under 60 days, from a standing start. Paid media built the pipeline. One community event compressed months of trust-building into a single night.

Client Overview / Requirement

Cubicle is the only coworking space in its city, targeting freelancers, startups, and IT companies.

The client's primary requirement was to fill all private offices, dedicated desks, and the class/training area as quickly as possible to start generating passive monthly revenue.

Additionally, they wanted to position Cubicle as the most premium yet affordable coworking space in the local market.

The Challenge

No existing audience, zero organic traction, and a market where workspace decisions are largely driven by word-of-mouth and trust. The brand needed paid media to simultaneously build awareness and drive immediate bookings from a completely cold start.

Strategy & Approach

To achieve rapid occupancy, we executed a full-funnel campaign strategy designed to generate both awareness and conversions simultaneously.

  1. 1

    Launch & Awareness Phase

    Launched Sales Campaigns targeting broad tech and business audiences to generate traction and visibility.

    The goal was to build visibility and drive early inquiries, positioning Cubicle as the go-to professional space for small teams and entrepreneurs.

  2. 2

    Retargeting & High-Conversion Phase

    Followed with high-intent retargeting campaign, narrowing down to warm and business-related audiences to improve conversion efficiency and reduce wasted ad spend.

    This approach was to save unnecessary ad spend and filter only high-intent prospects, improving conversion rates and lead quality dramatically.

  3. 3

    Creatives Strategy

    Developed a multi-angle creative strategy, combining direct-selling, benefit-driven, and announcement-style visuals across static, carousel, video, and UGC formats.

  4. 4

    Community PR & Event Marketing

    To strengthen brand positioning, we organized a Grand IT Networking Event hosted at Cubicle - inviting local business and tech professionals.

    The event attracted 600+ participants, building strong PR, partnerships, and organic buzz, while also showcasing the space itself to hundreds of potential clients.

Results / Outcomes

Bookings: 25+ offices booked, along with multiple dedicated seats and class area reservations
ROAS: Achieved an estimated ROAS between 8x-10x, combining Meta Ads performance with organic event conversions
Brand Visibility: Increased Cubicle's brand visibility across the entire city's business and IT ecosystem
Positioning: Established Cubicle as the top-of-mind coworking space within 60 days of campaign launch

Proof of Work (Selective)

Outcome

Cubicle went from only 3 bookings to full operational capacity in under two months.

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