Expertise

Full-Stack Performance Marketing

Every tool, channel, and system I use is selected for one purpose: measurable, scalable growth.

Skills

Areas of Deep Expertise

Meta Ads

End-to-end campaign management across Facebook and Instagram, from strategy and audience architecture to creative testing and scaling.

  • Sales & Ecommerce Campaigns
  • Lead Generation Campaigns
  • App Promotion Campaigns
  • Audience & Creative Testing
  • Testing & Scaling Frameworks
  • CAPI & Catalog Ads
  • Retargeting Architecture

Google Ads

Full Google Ads management across Search, Shopping, Display, YouTube, and Performance Max, with a focus on intent-driven results.

  • Search Campaigns
  • Shopping & Performance Max
  • Display & Demand Gen
  • YouTube Ads
  • Keyword Research & Match Types
  • Smart Bidding Strategies
  • Google Masthead Campaigns

Conversion Tracking

Robust multi-platform tracking setup so every conversion is captured, attributed correctly, and feeds back into campaign optimisation.

  • Meta Pixel & CAPI
  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Firebase Console
  • Meta for Developers
  • Server-Side Tracking
  • Cross-Platform Attribution

Strategy Development

Research-backed go-to-market and growth strategies that define the audience, position the offer, and map the path to scalable revenue.

  • Market & Audience Research
  • Competitor & SWOT Analysis
  • Funnel Mapping & Architecture
  • Customer Journey Design
  • Offer Positioning
  • Growth Planning & Roadmapping

Media Planning & Reporting

Structured budget allocation, multi-channel planning, and clear performance reporting that connects spend to business outcomes.

  • Budget Allocation & Forecasting
  • Multi-Channel Media Planning
  • KPI Dashboard Setup
  • Campaign Performance Analysis
  • GA4 & Looker Studio Reporting
  • Data-Driven Optimisation

Copywriting & Creative Direction

Direct-response copy and creative strategy built to stop the scroll, communicate the offer, and drive action.

  • Direct-Response Ad Copy
  • Creative Strategy & Briefs
  • A/B Creative Testing
  • Video Ads Direction
  • UGC Brief Creation
  • Hook & Angle Development

Funnel Building

Complete funnel architecture, from traffic entry to conversion, designed to maximise lead quality and purchase rate at every stage.

  • Landing Page Strategy
  • Lead Magnet Design
  • Checkout & Lead Form Optimisation
  • Upsell & Retargeting Flows

Stack

Tools I Work With

Meta Ads (Facebook & Instagram)

  • Meta Ads Manager
  • Turbo Ad Finder 2.0
  • Bigged
  • Meta Ad Library
  • Interest Insights
  • Minea

Google Ads/PPC

  • Google Ads Manager
  • Google Deck Assistant
  • Google Ads Match Type Helper
  • Eevar GTM Builder

Tracking & Analytics

  • Meta Pixel
  • Conversions API (CAPI)
  • Google Analytics 4
  • Google Tag Manager
  • Firebase Console
  • Meta for Developers

Reporting

  • Looker Studio
  • GA4 Explorations
  • Meta Ads Reporting

AI Tools

  • Perplexity
  • Claude (AI)
  • Manus AI
  • AdCreative.ai

Work together

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